PROMPT: Think about all the things you have in your house that may be a specific brand. Consider the products, the brands, and why you buy them (or your parents do) every week, month of year. Even something as mundane as soap has been advertised to consumers, and we subconsciously put the item in our shopping cart every time we're at the store. But, why? For example, think about soap.While this product seems so simple, and we use it more times a day than we consciously think…we may not know why we use the soap we do. There are dozens and dozens (and maybe hundreds) of brands to chose from. However, we make a choice pretty effortlessly every week and drop one into our baskets. Developing Brands
Dove soap originally won its way into our homes through the promise of "cleaning and creaming skin" at the same time. However, now Dove has developed a rebranding campaign to move away from the conversation of turning our skin into smooth skin and rather has developed a discussion about simply loving the skin you're in. The company is jumping onto the #selflove band wagon of the 21st century, with what appears to be great success.
One last point: View the different commercials for soaps over the years and see if you relate to one commercial or brand over another. DIAL SOAP
IVORY SOAP
CONSIDER: Think about the brands in your life that you buy without thinking twice. Consider the marketers--when you likely see ads without registering them. Make a list of the brands you have in your home and try to breakdown why you buy them. For some people it might just be that one brand is always on sale. It could be that simple, but the brand marketers are betting that it is not. RESOURCES: https://quizlet.com/116947414/cognitive-psychology-and-television-commercials-flash-cards/?new
https://quizlet.com/116947644/what-is-copywriting-flash-cards/?new https://quizlet.com/116947784/commercial-production-usc-ad-agency-flash-cards/?new https://quizlet.com/116947925/advertising-in-america-flash-cards/?new https://quizlet.com/116952800/brands-flash-cards/?new
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