"A Public Service Announcement (PSA) is, in essence, a video commercial designed to raise awareness or change attitudes, rather than to sell a product. --Mass. Aggression Reduction Center at Bridgewater State University Examples of previous Public Service Announcements are:
PSAs are generally developed for one of three reasons:
"Click it or Ticket" Examples
Consider: How much impact a PSA can have on our behavior? "This is Your Brain on Drugs" Examples
Form & Function "PSAs should be made the same way a commercial product is made except the job is much harder because instead of trying to sell more product or increase market share, we are normally trying to affect deeply seated public attitudes and behavior." - Bill Goodwill Effective PSAs Tend to...
Ineffective PSAs Tend to...
Source Article: http://www.psaresearch.com/images/public_service_ad.pdf Domestic Abuse and Violence Examples
Source Article: https://wooshii.com/blog/top-10-online-video-public-service-announcements/ Think About
Challenge: Come up with messages that will resonate with your target audience. Do some research on PSAs that already exist on your topic of choice. See the choices that others made and the overall impact and effect. Did You Know...? A Brief History of PSAs "PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. Whether you have a cause of your own or you are an educator, PSAs create a forum for learners to actively participate in a project that allows them to become stewards of — and advocates for — social change." - How to Create the Perfect Public Service Announcement
1. Your Courage, Your Cheerfulness, Your Resolution will Bring Us Victory 2. Freedom is in Peril "These [first] two were posted on public transport, in shop windows, upon notice boards and hoardings across Britain. The third and final poster of the set was again very straightforward and to the point - it simply read ‘Keep Calm and Carry On’. The plan in place for this poster was to issue it only upon the invasion of Britain by Germany. As this never happened, the poster was never officially seen by the public." 3. Keep Calm and Carry On
Source Article: http://www.keepcalmandcarryon.com/history/
Source Article: http://www.psaresearch.com/bib9830.html
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